During our recent launch, I was reminded, again, of a hot air balloon ride I took a couple of years ago with Diamond-level Sassies over $40-million-dollar homes in Rancho Santa Fe and San Diego.

When it was time to land the hot air balloon, our pilot, Pete, didn’t just get close enough for the guys on the ground to pull us down.

Instead, he waved them away, because he wanted to see how precisely he could land the balloon on his own.

Going for the gold, having a beautiful, pin-point landing is part of his craft.

How does that relate to marketing?

During a marketing launch, you can choose to just land the thing on the ground. You can take your good-enough results and run with them.

Or, like Pete, you can stick with your campaign, and see how much success you can create.

[bctt tweet=”Keep going for the gold, until you’ve given it your all!”]

For example, I want to serve as many people as I can, so I will regularly add an additional preview call or jump on the phone to do a Q&A or send out more videos.

I do this because I want to have an amazing, healthy, beautiful course, full of people learning how to get their work out into the world through speaking.

And that wouldn’t necessarily happen if, after the first call, I just said, “Okay, that’s it.”

Now, if you’re going to follow this advice, be sure to stay out of pursuit mode.

Rather than thinking about how many people you can get, think: What additional invitations can I make? Where else can I make my invitation?

And then, like Pete, keep going for the gold, until you’ve given it your all.