People tell me all the time that they feel uncomfortable closing a sale. “Closing” just sounds and feels too salesy.

I agree! And that’s why I have reframed the whole process. You’re not “closing a sale”; you’re “making an irresistible offer.”

You’re not going to pursue prospects anymore. You’re going to invite pursuit. You’re going to put an offer out there that is so attractive to your ideal clients that they come toward you. They close themselves.

So you’re not pushy. You’re not dragging anyone over the line to work with you. The desire to invest comes from within them. As a result, you feel great and they feel great, and they show up ready and excited to work with you.

That’s a lot better, right?

Well, you can get even more comfortable with the process.

I know what it’s like to be making a presentation and when it’s time to make your offer, hesitation or doubt crops up. You feel discomfort or an internal voice may say, Don’t make an offer. They’ll find you if they’re interested. Just let them think about it.

When that happens to me, the way I move through it is by tapping into the mindset that it’s actually a disservice NOT to make an irresistible offer.

It’s a disservice to your potential clients, and it’s a disservice to yourself. Here’s why.

Disservice to your potential clients. Your potential clients devoted their time to show up for your presentation, so you know that they value your expertise. If you don’t make them an offer, you don’t give them the opportunity to take their learning further — to look inside and say YES to themselves. Or to look inside and say NO. Both are powerful moments for people. Your irresistible offer puts them on the spot to be personally responsible for making a choice. YES, and they step into transformation. NO, and they’re free to find the thing they would say YES to. Either way, it’s a high service to them.

Disservice to YOU. When you make a presentation and don’t complete it with an irresistible offer to your ideal clients, the people you’re dying to serve, you do all the heavy lifting for your competition. You do all the hard work to create and educate the market, and then you walk away with a false assumption that they’ll call you one day when they’re ready.

The truth is they won’t. Their greatest moment of inspiration is when they’re with you. They don’t walk away and get more inspired. So if you don’t make an irresistible offer on the spot, the next person who comes along who does will get the clients. Your clients. They came to buy from you. It’s your duty to give them what they need to say YES.

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If you love what you do, but hate the “sales part,” sales conversion expert Lisa Sasevich will show you simple, quick and easy ways to boost sales without spending a dime…and without being salesy. Get your FREE e-course and Sales Nuggets now at www.FreeSalesTrainingFromLisa.com