If you’re new to your niche, you may be wondering how to establish your credibility.

How do you attract people to your event, and then prove to your very first mastermind, mentorship or group coaching group that your program is worth the investment?

From my Event Profit Secrets model, here are three ways:

1. A strong promise. Start out with a really strong event promise and keep your focus on selling it. An event “promise” is the outcome or transformation that your attendees will get as a result of attending your event. Then, at your event, articulate a clear and distinct promise for your upsell—for whatever it is that you are offering attendees to continue and deepen their work with you.

2. Your own story/prior work. Your own story is always your best success story, so don’t be afraid to use it to show that your system works. Have you had success in other industries? Use those testimonials and case studies too.

3. Subject matter testimonials. These are testimonials about the type of work that you’re teaching. For instance, I could present material that shows how events are a profitable model. Subject matter testimonials lend credibility to your entire enterprise, and, by extension, to you as well.

To learn more of my secrets as well as my exact formula for planning, structuring and filling highly profitable, content-rich events, Event Profit Secrets is the place for you.