Andrea here again, your friendly neighborhood roving reporter at Lisa Sasevich’s SOLD OUT Invisible Close Speak-To-Sell Event.
So fun – Lisa’s late night session (where she rocks it out in comfy jeans and up hairdo) was fully attended – guess it’s that hot topic called ‘Seeding.’ What I love, since I’m so about the thought leadership, and taking a stand for something special, is that she shared tips that are OPPOSITE from what the other speaking gurus are teaching.
For instance, check out this clip on how testimonials can HURT your sales. Really!
http://speaktosellbackstagepass.com/testimonials/
Cheers for now!
Andrea
Great content! – The Coaching Genie
Glad you liked it, Shoan! 🙂
I started using case studies when I was challenged with getting testimonials. I could use their results and help them promote themselves without EITHER of us sounding salesy.
Looking forward to hearing more from the event!
Great information and awesome marketing strategy with these backstage video clips – short, sweet and powerful!
That is a great way to deliver an experience. I feel forced to use testimonials
this way I can tell it more in a story format and get even better results.
Thanks for sharing I am enjoy these back stage views!
@Melissa that’s awesome, Melissa, you can bet Lisa’s going to be psyched about you taking ACTION!
More cool stuff coming, stay tuned!
The other great thing about using case studies vs testimonials is you don’t feel like you’re bragging (like you might feel reading a testimonial). You’re telling a story, which feels so much more natural and comfy. I love using stories anyway, they’re so much more powerful because we, as humans, are wired for stories.
Michele PW (Lisa’s copywriter)
The difference betw testimonial and case study is actually much clearer to me now, and it’s all about that shift in the service of the client–so they can identify with the story and imagine themselves solving their problems, achieving what they want in the same way. We become the agency of change, NOT the main show–and I think people appreciate that…
Thank you, Lisa!
Yay, love that, Gail.
– Andrea (Your Roving Reporter)
I always saw testimonials as being cheesy. Case studies are specific and can possibly give me and insight information that I can use. Love this thinking.
Lisa really “gets” what potential clients care about (and what we as service providers SHOULD care about). Testimonials that focus on the benefits received are much more effective than “fan raves.”
Andrea, thanks for sharing all this content!
Aloha,
~Yvonne