Recently my eyes were opened to a really amazing way to generate leads that’s so simple and straightforward it’s often overlooked: sponsorship.

Sponsorship means you support someone else’s live event with an investment and, in return, get some kind of access to their attendees.

Obviously, to make it worth your while, you want to choose your venue well. You want to find one that has already done all the heavy lifting of attracting your ideal prospective clients.

Sponsorship in a venue like that is like fishing in a stocked pond. Your ideal clients are all right there, and it doesn’t take much to get a great return on your investment.

And if you’re just starting out, there’s another advantage. One of the biggest challenges for new entrepreneurs is how to say what they do.

Sponsorship is an opportunity to get right in front of live prospective clients and talk to them about what they need and how you can help them.

Sure, you can rehearse in your office. You can mastermind about it. But nothing is going to get you the power of being able to express what you do better than talking to real people.

It’s the best and most lucrative practice you can get.