A lot of people think that they need to fill a huge room in order to have a profitable retreat, workshop or live event—or to break even—but that just isn’t so.
I’ve seen people make rich returns on their investments from live gatherings of only 6 to 18 people.
In addition, people often think that they can’t host an event because they’ve never done it before, they don’t have a big list or following, their event is too tiny, or they and their clients are introverted. But as you can see from the four stories below, that’s also not true:
“My Event Is Too Small.”
When Language of Yoga expert Michelle Gunderson only had two sign ups for her intimate event, she considered cancelling it, because she hadn’t intended it to be that small. But her daughter urged her to go ahead. After all, she’d made a commitment to those two people, and she should honor that. So she showed up in the spirit of service, thinking of the event as a practice run. She followed the Event Profit Secrets Formula, and no one was more surprised than she when she ended up making $13,000 that weekend, selling 150% of the room, when one of the participants told a friend about her high-ticket, back-end program.
“I Don’t Have Any Experience.”
You may identify with Feminine Business expert Tracy Lee Jones, who had never hosted anything but dinner parties when she planned her first live event. But she really had something special in mind. She wanted her dream event and planned it with all the extras to turn her dream into a reality. She was thrilled when 25 people attended and she made $60,000 from offering her high-ticket, back-end program. Not bad for a weekend, huh?
“I Don’t Have a List.”
Black Woman Millionaire Coach, Dr. Venus Opal Reese, has worn a lot of hats over her inspiring career, but when she planned her first small event she didn’t even have a mailing list. Many people would consider planning an event without a list to be an impossible task, but not Dr. Venus. She went for it, and at her very first live event, she closed $26,000 by inviting her audience to enroll in her high-ticket back-end program.
“I’m Too Shy.”
If the idea of standing before a group gives you the shakes, CEO of Faculty Diversity Kerry Ann Rockquemore can relate. She had thought an event had to be in a big room and include music and dancing, something that just didn’t fit for her and her clientele. So when she heard me say that her event needed to reflect her style and that she could have it in a suite, the bells went off for her. Within 24 hours, she had set her date for her own live event, Kerry Ann style! The result? An intimate gathering on the Loyola University Campus that brought eight isolated people together and generated $40,000 in new contracts and more than $12,000 for her high-ticket, back-end program.
So if you don’t need a list or experience or extroversion or lots of attendees, what do you need to pull this off for yourself?
You need to invest in a proven structure to design your own highly profitable, content-rich events that transform people’s lives and fill your high-end coaching, mastermind and mentorship program. Just like the structure we give you at Event Profit Secrets.
So if you’d like to follow in the footsteps of these four amazing women and let 2015 be the year that you make big money from your small event, workshop or retreat, mark your calendar for Event Profits Secrets, happening in San Diego, CA, February 19 and 20, and grab your seat today.