With the 4th of July holiday approaching, my mind turns to the important topic of freedom, and whether your business is creating more personal freedom for you.

By that I mean, do you get to choose how much you travel and how much you don’t? Do you decide how much money you make, and how many hours or days in a week you want to work?

To some people that sounds like a pipe dream, but it’s not. You really can have it all.

Here are three keys to creating a business, and a life, that you will love:

1. Structure. If you want to have personal freedom as well as a successful business, you have to put in structures, particularly in your sales system. Otherwise, you end up doing all kinds of crazy things to get people to buy, and you become the pushy, salesy person you didn’t want to be.

2. Positioning. This is your key to being able to package, price and sell your expertise. Many experts think they should start at the “Wal-Mart” low-cost level and transition to the “Nordstrom” level once they have some experience under their belt, but it doesn’t work that way. Once you become known as the low-price leader, it’s very difficult to change that perception in your industry.

You actually want to come in at the highest level at which your clients are ready to be served. To do that, you need to position yourself as a premium high-ticket expert, even if you’re just getting started. And the great news is, it’s not hard to do if you have the structure. (See how it all fits together?)
 

[bctt tweet=”Position yourself as a premium high-ticket expert by creating a sales system structure.”]

3. Leveraging. Leveraging means you’re delivering and, ideally, selling your expertise to more than one person at a time. To start leveraging the delivery in your business, you need to figure out what parts of your work can be taught or delivered to a group, and what parts have to be done one-on- one.

And then to leverage your selling, you want to create opportunities to make your offer to more than one person at a time, such as at a live event, group presentation, or on a teleseminar, webinar, interview or video.

As I said in a recent article, I call that being fully leveraged.

If you’d like to learn more about how to implement these three keys into your business, and how to build your own Sales Conversion Machine™, you can learn about our products and trainings here.