I know. It can feel daunting to offer your very first high-ticket mastermind, mentorship or coaching program.
But if you feel inspired to do so, if you feel that inner calling to work with clients in a deep, lasting and meaningful way, you really shouldn’t let the disappointing results of others — or your own less-than-stellar results — dissuade you.
The truth is, there are proven, effective ways to fill your groups and … there are strategies that just don’t work as well.
So let me save you thousands of dollars and countless hours right now.
When working to fill your high-end program, DON’T use the following strategies:
1. DON’T use the same Internet campaign you’d use for a product launch.
I see people doing this all the time. Those campaigns are great for programs costing less than $3,000, but if you want to fill a 5-figure, year-long mastermind program with deeply committed clients, they generally don’t work. Your ideal clients need to feel inspired enough to say yes to making a big investment of money and time in themselves, and that generally doesn’t happen from a video series or a preview call.
2. DON’T try a rolling month-to-month program.
I’ve seen people get clients into a $500 or $1,000 a month coaching relationship, and then get enough people on the bus at the same time to turn it into some kind of a group mastermind. The problem is, when you frame it from the beginning as a month-to-month commitment, people will drop on and off all the time, and you can never gain momentum, nor trust and intimacy among the group.
3. DON’T rely solely on one-on-one calls, strategy sessions, momentum sessions.
Think about it. To fill your group, you would have to make enough calls to collect enough people at the same time to get a group program going. That’s very difficult to pull off unless you’re truly a master of phone sales. Then, while you’re gathering your group, you also have to start serving people right away to get them to stick.
It’s a complicated equation that I’ve only seen a few people master for 5-figure programs, and they did endless free calls to fill a 6-8 person group.
So, what should you DO if you want to fill your mastermind, mentorship or group coaching program?
The answer is simple:
#1. DO host a live event. The number one way to fill your group is to host your own live event. With a live event you can literally fill your high-end group program in just one weekend.
Gather people together in a meeting space, give them amazing content and the best of what you have for three days, and then make an offer for them to keep working with you for the rest of the year. Do this right on-site and get everybody on the bus at the same time.
And you don’t have to have 100s of attendees to pull this off. Small events of 12, 20, or 30 people can be very lucrative.
In fact, the first time I realized that a live event is THE way to fill a long-term program, I was a participant in a course with 18 people, and 6 of them signed up to keep working with the mentor for a year.
I did the math ($1,500 a month x 6 people x 12 months) and thought, “Holy cannoli, he just broke six figures!”
I also thought, I can’t believe what I just saw. I can totally do that.
And I have, again and again.
In fact, over the past five years, by adding live events to our model, we’ve done more than $20 million in sales and served thousands of people all over the world.
And you can too.
All is takes is the right guidance and information and your own leap of faith.
If you’d like to learn more of my secrets for filling and structuring your event to lead to your own mastermind, mentorship or group coaching program, there’s still room for you to attend Event Profit Secrets.