People often get really great at attracting and converting leads, but then don’t take enough time to contemplate if they will love delivering what they sold.

For example, let’s say a coach gets up on stage and, and using our Speak-to-Sell formula, sells a $2,500 package of ten private sessions to 20 people in a small room.

Of course, it’s really fun to process $50,000 of orders from one day on the stage, but the love gets lost when she has to put 200 coaching calls into her schedule over the next 6 months!

Oops. She forgot to consider the impact on her life.

So, to design a business that you’re going to love forever, here are 4 key questions to ask yourself to make sure that your Irresistible Offer serves your business as well as your life.

1. What is the transformation you want to provide?
What is the outcome that your clients will get from working with you?

2. How will you deliver that outcome?
What structures can deliver that transformation? And, which one would you most enjoy? For instance, coaching groups by telephone? Teaching people live in a physical location? Working with people one-on-one? If so, do you want to do that by phone or in person?

3. Is it leveraged?
For instance, if you love one-on-one coaching, and you want to make $100,000 a year, you’ve got to do the inner and strategy work to get your price point up high enough to make that happen. Or, you can reconsider leveraged models like teleseminars or webinars.

4. The biggest question of all: Do you love it?
Look back at the transformation you provide, how you’re going to deliver it, and if it’s leveraged, and make sure that you love ALL of those aspects. When you make your Irresistible Offer, people can tell if your heart’s not all in.

Plus, delivering what you sold equals your day-to-day life.

And who doesn’t want to love their life!