There are two types of introductions—the one where you introduce yourself at the beginning of your talk, and the one that your host reads to introduce you to the audience before you get up onstage.

That second introduction may seem like a minor concern, but it’s not; it plays a huge role in establishing your credibility.

In order to convey the impression that you are an expert with proven results who can be trusted to deliver, use my following secret formula when writing your next speaker introduction:

1. Keep it short. Only 30 seconds to one minute long.

2. Have your host tell the audience why they invited you. For example, “We invited our next speaker here today because her wealth program has been proven to work even during volatile changes in the stock market.”

3. Include accolades as well as a personal touch. List your most impressive achievements, and don’t forget a personal one, such as the fact that you cared for two children at home while launching your business from the basement.

4. Tell the audience what they’re going to get. Generate excitement for your talk by ending the introduction with the transformation that the audience will get. For instance,

“Today, Susan’s going to teach you how you can lose 10 pounds in 30 days and cut your insulin dependence in half.”

To learn more secrets for crafting a powerful introduction and Signature Talk, join me

LIVE in Tampa, Florida, October 15-17, 2015 for Speak-to-Sell Bootcamp. In this action-packed, 3-day training, I’ll take you by the hand and show you exactly how to craft a Signature Talk you’ll love, Irresistible Offers that sell, and you’ll walk away with the confidence that comes from being ready!

Speak-to-Sell Bootcamp << Grab your seat >>