One of the surest ways to stand out in the marketplace is to create a culture around your work.

By that I mean, a way of being that your group or event embodies, and that each member embraces and reflects.

For instance, here on the Sassy campus we’re smart. We’re sassy. We’re sensible.

We’re stylish. We are people who look to make big money doing what we love while making a difference.

Now, contrast that to the campuses out there where the culture is about making money, and it doesn’t really matter much who you help, as long as it pays off. The culture is about learning the systems to put cash in your pocket and, certainly, my systems do that too. But that’s not the culture that we create.

So, when you’re putting together your next program and, specifically, if you’re putting together a live event, think in advance about who you want to attract.

Creating a strong culture is like hanging out a neon sign that points your tribe to your door.

And then it keeps them there, powerfully creating together, year after year.

To experience our Sassy culture first-hand and learn more about how to create your own, consider joining us for Event Profit Secrets.