When landing a speaking gig it’s very common that you’ll be ready to go, you’ll have your signature talk, your irresistible offers, and then you’ll get that phone call or email that says, “By the way, you can’t sell.”

How you respond to that could be the difference between tens of thousands of dollars in your pocket or left on the table.

Before you give up on back-of-the-room sales, you have to figure out if they really won’t allow you to sell or if they just don’t want you to be “salesy.”

Of course they don’t want you to be salesy. They want content. They may not realize that you can give great content and also make an offer.

So you say to the promoter, “No problem. I really don’t need to sell anything. But how would feel about me making a very special offer just for your audience?”

And then be very quiet.

In many cases, especially with less formal situations, they’re going to come back to you and say, “A special offer just for my audience? That would be awesome.”

And then you give from the heart with great content that transforms lives, as well as present your special offer.

Everyone wins!