If you’re reading this article, it’s likely that you are an expert or service professional, someone who has a unique transformation to offer the world. And like most agents of change, chances are you want to provide your amazing work to as many people as possible to make the difference you were put here to make.
One of the most powerful things that you can do for your business, and your ability to start serving more than one client at a time, is to identify the system that you use to have that transformation happen for your clients.
Even if you don’t think you have a system, you likely do. And identifying it is really just a matter of getting the consciousness to start looking for it, and then paying attention to the things that you do over and over with your clients.
So as you go about your daily business, here are three ways for you to start identifying what we call your Unique Branded System (UBS). If you already know what your system is, use the tips below to see how you can take it to the next level.
1. Notice your steps.
We like five-step systems, because they tend to be easy to teach others yet robust enough to communicate value. But, for now, don’t count your steps, just notice the things that you do over and over when working with your clients. Is there something you always have them do first, followed by something else, etc. Chances are that if you’re helping clients get to a similar result, there’s already a system in place, and once you start paying attention, you’ll quickly discover what it is.
2. Notice your assignments and questions.
What assignments do you give again and again? Or what questions do you often ask? If you have a process of asking the same questions or giving the same assignments, they’re part of your system. For example, if you’re a health practitioner who always has your clients go home and clean everything white out of their cupboards (white flour, white sugar), that’s a step in your system.
3. Notice what you often say.
If you’ve ever had a series of coaching calls in a row, and you get to the point in your fourth or fifth call, where you’re thinking, Did I already cover that part?—that’s a really strong indication that you’ve got a method. “That part” refers to something that you do or say again and again, and it’s likely a component of your system.
Name the Baby
Once you’ve identified the steps of your system, your next powerful act is to name it. Naming your system will set you apart from your competition, make it easy to communicate your system’s value, and allow you to charge top dollar for what you do.