When making live or virtual presentations, such as during teleseminars or webinars, people often worry about the last 15 minutes, when it’s time to make an Irresistible Offer™ or invitation to work with them further.

But if you ignore the beginning of your presentation, your audience might never even hear the end!

The key to keeping your audience on the line or in the room is to create a strong first impression by employing “positioning” in the first 15 minutes or so of your live group presentation, preview call or webinar.

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Positioning means that you put yourself and your work in the most advantageous view, and you want to do that in these 5 areas:

1. Position yourself. Right off the bat, you want to position yourself for credibility. Share your accomplishments so that your audience sees you as someone who is well worth their time. If you’re just getting started in a new field, you can share your accomplishments in other work. Or you can borrow credibility from the category you're in, such as life coaching, by talking about the difference that life coaching has made for well-known people that your ideal clients admire.

Equally important is to position yourself for vulnerability so that people not only respect you, but connect with you too, and see you as someone who can help them personally. You can do this by sharing what got you to where you are.

2. Position your audience. You want your audience to know that they’re in the right place. You can do this simply by tapping into their pain, making sure to use their own words, so that they feel understood. For instance, if you’re in the nutrition or fitness areas, you might say, “This is for you if you’re tired of yo-yo diets, where you lose a lot of weight, only to gain it all back again.”

3. Position your topic. You can position your topic by showing the transformation that’s possible from doing your work. For instance, during preview calls for my 6-Figure Teleseminar and Webinar Sales System, I would say, “Teleseminars and webinars enable you to create personal freedom and have a life that you will love. You can touch people all over the world, make the difference you were meant to make, and make great money doing it.”

4. Position your talk. Positioning your talk is similar to that essay format you might have learned in school, where you outline the main points that you’re going to cover. I recommend covering four points: what you’re talking about, why it matters, a training that they can use right away, and the transition to your offer. 5. Position your offer. The goal of the fifth P is to create trust with your audience, which I call it creating “partnership from the start.” Let them know that you’re going to teach them as much as you can in the time that you have, and you truly are. But you do have a limited amount of time together, so you promise that, before you conclude, you’re going show them how they can get more. That way, when you make your offer, they won't feel as though it came out of nowhere. In fact, if you’ve followed this formula, they will likely be excited to learn how they can get more!

I know, I’ve given you a lot, but still have only scratched the surface about how you can position yourself powerfully and craft a profitable preview call. To learn how to get your work online and into the hands of the people who have been waiting for your expertise, download my FREE video training and book now Position Yourself for Online Sales Success: How to Use Your Phone and Computer to Finally Set Yourself Free!