A lot of people say, “Lisa, I love your ACTION Sales Secret process, where you teach me how to take someone who has never heard my name and convert them into a high-ticket client without being salesy. But how do I get those strategy sessions in the first place?”
That’s a great question, and there’s an obvious opportunity that most people overlook.
But first, a strategy session is focused one-on-one time with a prospective client, where you listen to and explore the prospect’s central concern and determine if and how you might be able to help. If it’s a fit, in our model, you then make an offer of an appropriate direction.
Strategy sessions can be effective ways to gain clients, but you have to book those sessions in the first place.
Here is one very effective way to do that:
Often at a networking event, you’ll meet someone who seems like an interesting prospect, and the person wants to hear more about what you do. The urge is to go ahead and tell them all about it right there in hopes of making a sale.
Instead, be patient. Don’t launch into giving this new potential client all of your details. Instead, find out what they are looking for and if it sound like it may be a fit, then suggest that you schedule a time to talk so that you can give the person your full attention and really find out if you can help them.
That way, when they come to the phone, it’s dedicated time, where you can really listen and walk them through our structured discovery process which will be transformational whether they buy from you or not.
The great news is, with ACTION Sales Secrets, you can attract highly-committed, action taking clients who are dedicated to transforming the area where your expertise shines!