Not sure about an Irresistible Invitation but happy to talk about an Irresistible Offer! An Irresistible Offer is a special limited offer that you make to a prospective client AFTER you have established that there is a gap between where they are and where they want to be in regards to the specific transformation that […]

When people invest in themselves through you, they’re investing in the transformation or outcome they see possible for themselves, not the course materials, the e-book, the 8-hour workshop or the audio program. That’s why I say when you’re presenting your offer or describing your value, spend 90% of your time, focus, energy and words on […]

There are a lot of factors that work together to have real hunger show up in your prospective client. They include: Make sure you are communicating with your ideal client versus someone who is not Support your prospective client in acknowledging the gap between where they are versus where they want to be Once they […]

If asked if you are going to be offering this again, you need to give an authentic answer. If you’re not in a situation where all of your upcoming dates and prices are listed somewhere, you can simply reply, “It’s likely that I will, but I can’t guarantee it will be at this rate and […]

A lot of people ask me how they can justify the price of their soft offer. A soft offer is one where the service you are offering benefits the client in an area that does not have a direct financial return. You’re teaching about health or closet organization or howto improve relationships. People want help […]

I’ve been invited to speak as part of a regular monthly meeting, and I’m wondering if the group should get their regular business done first, and then have me close out the night, or vice versa? Perfect question! How can you capitalize on when you appear? It shouldn’t matter, really, you can still sell from […]