Tag Archives: sales conversion
The key to a lasting impact
Lisa Sasevich
Want your best prospects to keep flocking to your events? Here’s a great tip to making a lasting impact that will have your clients and prospects hanging on every word you speak.
Ask Lisa: Where can I advertise my teleclass?
Lisa Sasevich
Are there places that you can advertise a teleclass other than speaking events? Yes! You can advertise on Facebook with their Pay Per Click ads. You can list them in your own ezine and tell your own subscribers about them, you can issue press releases and you can even ask others to let their subscribers […]
Ask Lisa: What do I do when I can’t promote at an event?
Lisa Sasevich
If we have the opportunity to speak where there is absolutely no selling or promoting allowed, how can we make money off that? Two words: COLLECT LEADS! I once heard a famous marketer say that he’d gladly pay a host 100% of the back of the room sales money to have the opportunity to collect […]
Justifying the Price of Your Soft Offer
Lisa Sasevich
A lot of people ask me how they can justify the price of their soft offer. A soft offer is one where the service you are offering benefits the client in an area that does not have a direct financial return. You’re teaching about health or closet organization or howto improve relationships. People want help […]
Ask Lisa: Is my niche too big?
Lisa Sasevich
How do I determine if the niche I’ve chosen is too big? One way to evaluate is ask yourself, “Does what I do compliment, but not compete, with the hosts of the stages and tele-seminars I’d like to speak to?” If you can niche yourself enough that your work is a great compliment but does […]
Ask Lisa: Website freebie, help!
Lisa Sasevich
What’s the most important aspect when creating a freebie optin for my website? It has to be something they really crave! Don’t be fooled thinking that something has to be a lot of pages or even fancy for people to crave it. For example, I knew a consultant who helped college grads get into med […]