I’m known by many as the Queen of Sales Conversion, but, sometimes, the best way to sell is to “unsell.” This technique comes in handy when you notice that you’re working a little harder for the sale than the client is working to enroll you. The unsell changes that dynamic so that rather than you […]

One of the surest ways to stand out in the marketplace is to create a culture around your work. By that I mean, a way of being that your group or event embodies, and that each member embraces and reflects. For instance, here on the Sassy campus we’re smart. We’re sassy. We’re sensible. We’re stylish. […]

When you’re just starting out, the thought of hosting your own live event can be scary. You may be thinking about the risks, booking the hotel, and all the months of planning you might have to do. Fortunately, there is another option. You can pull together a small event. Here are 3 reasons to consider […]

A lot of people think that they need to fill a huge room in order to have a profitable retreat, workshop or live event—or to break even—but that just isn’t so. I’ve seen people make rich returns on their investments from live gatherings of only 6 to 18 people. In addition, people often think that […]

A lot of people think that they need to fill a huge room in order to have a profitable retreat, workshop or live event—or to break even—but that just isn’t so. I’ve seen people make rich returns on their investments from live gatherings of only 6 to 18 people. In addition, people often think that […]

When I say “set” a goal, I don’t mean just saying it out loud or writing it down. I’m talking about a practice that I do to “set” my goal in spirit, set it in stone, set it in my consciousness, and embody it. When I get an idea of something that I want to […]