Let’s face it, the biggest concern that most people have when contemplating their upcoming large or small event, workshop, or retreat is, how do I get the people in the room? To fill their events, people generally go straight to ideas about social media, Internet marketing campaigns, and direct mail. While those are great strategies, […]

Often when we’re out and about or even at an event, and someone asks us what we do, if we think the person might be an interesting prospect, the urge is to tell them all about our offer right on the spot. Resist that urge, because loading them with information, when they weren’t expecting it, […]

Sometimes when we’re trying to get something just right, we stop moving, and then we get stuck. When we get stuck, Source can’t course correct us, and we can’t correct our course either, because we’re standing still. Picture yourself in a car with the transmission set to park. Try as you might, you’re not going […]

For today’s article, I’ve pulled a few pages out of the Event Profit Secrets playbook to save you a lot of time, expense, and heartache doing things that just don’t work to fill your high-ticket mastermind, mentorship, group coaching, or certification programs. Now, when I say “high-ticket,” I’m talking about an investment of $5,000 or […]

I’m known by many as the Queen of Sales Conversion, but, sometimes, the best way to sell is to “unsell.” This technique comes in handy when you notice that you’re working a little harder for the sale than the client is working to enroll you. The unsell changes that dynamic so that rather than you […]

One of the surest ways to stand out in the marketplace is to create a culture around your work. By that I mean, a way of being that your group or event embodies, and that each member embraces and reflects. For instance, here on the Sassy campus we’re smart. We’re sassy. We’re sensible. We’re stylish. […]