Here are those 3 keys from Juicy Marketing Expert Lisa Cherney to getting clear and finding your Marketing Sweet Spot: Claim your Ideal Client More specific than a target market or niche, your Ideal Client is a laser-focused description of exactly who you want to serve, and who would most benefit from working with you. For […]

In my last blog, I told you about my turning point. How, years ago, because I was ready with my Signature Talk and Irresistible Offer, I was able to fill in for a main stage speaker at a moment’s notice, and, in 90 minutes, made $10,000 — a figure I’d been struggling to make in […]

When I first started speaking for my own company years ago, I was invited to do a break-out session, and I was so new I didn’t even know what that meant. I also didn’t even think to ask how many people would be attending. Instead, I just got on a plane and flew from Arizona […]

During your next presentation, are you planning to “wing” it, not have any structure at all, because you want to be “free”? Or, are you afraid that you’ll draw a blank and forget what you wanted to say, so you plan to script every word? If you’re employing either of these approaches, here’s why you […]

Is it time? Is it time for you to put your stake in the ground, and start building your own tribe of ideal clients to fill your high-end programs? If that sounds great to you, but you don’t feel quite ready, listen up. You actually don’t need to be as far along as you may […]

I see this all the time…people plan to spend an hour creating a new bonus and, the next thing they know, it’s four days later, and they’re still working on the copy, the layout, the title. You get the picture…. They’re agonizing over this thing that they wanted to do quickly. At that point, they […]