Contributed by Eben Pagan Over the past 15 years, I’ve built more than a dozen online businesses, all of which used digital products (ebooks, DVDs, MP3s, online Membership Sites, etc.) to deliver my teaching. In the process of building these products, I’ve discovered a set of critical elements that must be done right, and in […]

I love events – that’s stating the obvious right? 🙂 Attending an event is an investment, both in time and money. Today let’s talk about maximizing the experience, because if you’ve read anything from me before you know I’m all about leveraging. The magic happens when you show up. Taking the time to invest in […]

As an entrepreneur—and a busy Mommy—any time that I can do one thing and get multiple results from it, I’m happy. In fact, it’s my favorite thing to do and to teach my clients to do. I hate to see people not leveraging their time, and it’s just so unnecessary, because the opportunities for one […]

There’s no question that online communities are vital tools for supporting your own learning and for growing your business. Through these communities on platforms such as Facebook, WordPress, and Twitter, your students and clients can experience invaluable support from one another as they take your courses or engage in your mentorship, coaching or other services; […]

Do you remember the movie “Field of Dreams,” where Kevin Costner’s character built a ball field in the middle of a cornfield, because he was told if he built it “they would come”? Good movie, right? But what does it have to do with your business? I’m saying that if you build your confidence by […]

A general offer is not an #offer at all. You need to get very specific about the problem you are solving and who it is who has that problem. The more specific you can be about the urgent need you are offering to address, the more likely it is that people who have that specific […]