People ask me all the time, “Lisa, how do I find speaking gigs?” There are many options out there, but one of the best — and easiest — is to mine the gold from every event you do speak at. At those events — whether they’re live or teleseminars — there are three parties that […]

Promoters are looking for speakers who will make a deep and lasting difference for their audiences. That’s why I say if you want to get the gig, you’ve got to emphasize in your talk title the unique outcome or transformation that you provide. But what if you’re not sure what the outcome is? Or, you […]

When landing a speaking gig it’s very common that you’ll be ready to go, you’ll have your signature talk, your irresistible offers, and then you’ll get that phone call or email that says, “By the way, you can’t sell.” How you respond to that could be the difference between tens of thousands of dollars in […]

This time of year we get this question a lot: “Is it a good idea to run promotions or do launches or even just sell during the holidays?” The truth is, anytime is good when you can connect what you’re doing to what people are really concerned about. For example, during the end of the […]

The following tip could mean the difference between being a sought-after speaker or someone who has a difficult time getting gigs. When you speak, you’re often going to be on another speaker’s stage. Those speakers are looking for people who complement what they do, not compete with it. For example, let’s say you cast a […]

In an earlier blog I told you how to find out if you really can’t sell at an upcoming live event — or if your host just doesn’t want you to be salesy. Let’s say your host says, “No, we really mean no order forms, no money exchange, you absolutely can’t sell at the event.” […]