There are two types of introductions—the one where you introduce yourself at the beginning of your talk, and the one that your host reads to introduce you to the audience before you get up onstage. That second introduction may seem like a minor concern, but it’s not; it plays a huge role in establishing your […]

Telesummits are a great way to build your list and your mojo, but a lot of people forget that they should also lead to committed customers. That’s why, when we created our own telesummit formula, we made sure that it was built around you providing great value, building your list, getting you visible, but ultimately […]

A telesummit is primarily a list-building event, where a host interviews a collection of experts on a specific topic over a designated period of time, while a virtual audience tunes in for free. While most telesummits end up being a huge win-win-win for the listeners, the guest experts and the host, occasionally you’ll hear hosts […]

People often get really great at attracting and converting leads, but then don’t take enough time to contemplate if they will love delivering what they sold. For example, let’s say a coach gets up on stage and, and using our Speak-to-Sell formula, sells a $2,500 package of ten private sessions to 20 people in a […]

If you want to inspire on-the-spot action in your ideal clients without being salesy, you need to give them everything they need to be able to make a decision, yes or no. These 3 principles come directly from my Invisible Close Speak-to-Sell Formula™. 1. Focus on the outcome or transformation When clients invest, they want […]

When a host tells you that you can’t sell at an upcoming speaking event, you want to reframe the question to be certain that’s truly the case. You want to say, respectfully, “Okay. How about if I created a special offer for your people only?” If they start thinking about it, give them the details. […]