Category Archives: Ask Lisa
There are a lot of factors that work together to have real hunger show up in your prospective client. They include: Make sure you are communicating with your ideal client versus someone who is not Support your prospective client in acknowledging the gap between where they are versus where they want to be Once they […]
While it’s important that your audience see you as credible, it’s also important that they can relate to you. We’ve all been in a situation where we are super impressed by all of the letters after someone’s name, but if we can’t connect to them or relate to them on a more personal level, we […]
What’s the #1 way to inspire on the spot action?
Lisa Sasevich
The #1 way to inspire on the spot action is to make an Irresistible Offer to an interested prospect. Why do I say that? Because far to often, experts are attempting to make hot offers to cold prospects. You see, it doesn’t matter how wonderful your discounts or bonuses are if the prospect isn’t desirous […]
If asked if you are going to be offering this again, you need to give an authentic answer. If you’re not in a situation where all of your upcoming dates and prices are listed somewhere, you can simply reply, “It’s likely that I will, but I can’t guarantee it will be at this rate and […]
Ask Lisa: Where can I advertise my teleclass?
Lisa Sasevich
Are there places that you can advertise a teleclass other than speaking events? Yes! You can advertise on Facebook with their Pay Per Click ads. You can list them in your own ezine and tell your own subscribers about them, you can issue press releases and you can even ask others to let their subscribers […]
Ask Lisa: What do I do when I can’t promote at an event?
Lisa Sasevich
If we have the opportunity to speak where there is absolutely no selling or promoting allowed, how can we make money off that? Two words: COLLECT LEADS! I once heard a famous marketer say that he’d gladly pay a host 100% of the back of the room sales money to have the opportunity to collect […]