How many of you knew my birthday was on Tax Day? Yep that’s right, April 15th. And this year I’m doing something extra special to celebrate. I’m heading to Bainbridge Island to walk in honor of my Auntie Trude, who was diagnosed with MS several years ago, and my father who recently passed away. I […]

The other day, my amazing copywriting director, Michele PW, shared something that really got me thinking. She told me that the tide has turned and that beauty has finally come into its own. The reason? Women. Ugly Used to Sell In the old days, copywriters, like Michele PW, who studied under the Dan Kennedy School […]

This tip is straight from my Speak-to-Sell Boot Camp. When you’re making an offer, you can make just one, say $997 for your Feng Shui package. Or, you can offer more than one package. But if you’re going to make multiple offers, keep these important tips in mind: 1. Be crystal clear. Multiple offers can […]

There’s just nothing better than when a third party—who has nothing to gain—shares from the heart about the benefits they got from your work. Whether it’s in written form or live at an event, a testimonial is social proof. It shows people that you have something great to teach. But too often in a live […]

Everyone has a process for how they do what they do. Whether they’re helping clients get healthy or doing their taxes or developing new products. Sure, it changes a bit, but if you sit down and think about it, you’ll find that you pretty much go through the same steps with each client. But most […]

Grab your spot for another round at the Sassy Buddha Bar. Today I’m serving up a juicy tip that will truly make your offer irresistible to your audience. One of the biggest mistakes I see speakers make when they present their offer is they forgot this key ingredient! This recipe does not contain any salesy […]