There are a lot of factors that work together to have real hunger show up in your prospective client. They include:

• Make sure you are communicating with your ideal client versus someone who is not
• Support your prospective client in acknowledging the gap between where they are versus where they want to be
• Once they acknowledge that there is a gap and that they want to do something about it, an Irresistible Offer can make the difference and support them in saying YES to themselves and accepting your offer.

A specific technique to help your client to see that gap, without being salesy is called Seeding. Seeding is the art of giving immediate value and then showing them where to get more. It plants a seed in your client’s mind that more is available and that you are the person or the company to provide it.