Ask Lisa: How Can I Improve My Close Rate?

Can you give me a little bit of structure on how I might seed my presentation to improve my close rate?

Always create what I call “Partnership from the Start” by letting your audience know that you’ll be giving them all you can in the limited time you have together and before you finish up, you promise to show them how to take it further. This way, when you make your offer, it won’t seem like a bait and switch.