Have you ever noticed how, in business, we sometimes try to do our heavy lifting with our weakest muscles?

We strike out in new areas instead of utilizing the strengths we’ve already developed.

I see this often in my newly joined Sales, Authenticity and Success mastermind members.

People with decades of experience and expertise in a particular area, say leadership, initially don’t embrace their leadership strengths when transitioning to being an entrepreneur, but, instead, venture into other areas. 



I have to encourage them to take all of those developed leadership muscles and apply them as an entrepreneur, so that their leadership expertise forms the basis of their business.

Now, I’m not saying that you shouldn’t try new things—especially if you haven’t been doing what you truly love to do. 



I just think it’s far too common for women, especially, to discount what we know.

We think that what we already know isn’t good enough or strong enough, when it’s often the most valuable gift we could offer.

Or we fail to see how massive and valuable the contribution we already make is, and thus, don’t set the investment to work with us at a level that is equal to the transformation our work provides. 



So the next time you’re inclined to discount your expertise, reconsider your strengths. 



Where are you already an expert? What do you do easily that others struggle with?

Where have you been of greatest service?

Acknowledge the powerful muscles you’ve already developed, and lift yourself up from there.
 

[bctt tweet=”Never discount your expertise. Always revisit your strengths & the valuable gift you have to offer!”]

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