For entrepreneurs there are a lot of “bright shiny objects” out there distracting us.
There are interesting requests and even trainings that may capture our attention, but won’t further the ultimate goals of our business. We may get caught up in dramas playing out in social media, or spend hours acquiring the latest and greatest piece of technology that we don’t actually need.
In my Sales, Authenticity & Success Mastermind (aka Sassy), we call these distractions “squirrels.” This comes from a scene in the movie “Up,” where a bunch of dogs are gaining on the bad guy, when, all of a sudden, one of the dogs sees a squirrel, gets distracted, and they all go off in a different direction to chase it.
They lose focus, and their goal slips away. Sound familiar?
That’s why I developed this focusing tool for my Sassies, called the Sassy Power Hour.
Sassy Power Hour
This tool supports my Sassies in having three different hour-long blocks during the week, when they are specifically focused on creating the business structure we teach.
While we use a customized online tool to support them with this, you can employ the Sassy Power Hour philosophy to stay focused on the activities that matter most in your business. Here’s how:
1. Choose your goal. What is the big vision that’s really going to move your business forward?
2. Reverse engineer from your goal. Break down the steps toward your goal. What pieces do you need in place to succeed? For example, in our mastermind, we provide what we call a Sassy Path Checklist. It includes elements such as getting your Signature Talk and Irresistible Offer™ ready and having a super-hot free gift so that if your dream talk show host calls, you’re not only ready to appear and contribute, but to capture hot interested leads as well.
3. Now, break down those steps into tasks and decide how much time each task needs.
We recommend breaking down projects into small pieces that can be accomplished in 10-30 minutes, so that you can accomplish three tasks per power hour. For example, rather than trying to create a whole project in one hour, such as a free downloadable gift, instead break it down into the first element, which might be to brainstorm three options for a great free gift with a fellow mastermind member or colleague.
Three hours a week may not sound like a long time, but, trust me, you’ll be amazed by how much you can transform your business when you’re out chasing highly profitable activities instead of squirrels.
[bctt tweet=”Transform your business when you chase highly profitable activities instead of squirrels”]
If you’d like to learn more tips and tools for creating your own Sales Conversion Machine™, you can learn about our products and trainings here.