Q:
“Lisa, a number of people interested in my services signed up to receive my newsletter at my last event!  How long to I have to wait until I make them an offer?”

A:
This is going to sound a lot like dating advice, but it’s a noteworthy response to an important question!  Generally, it is suggested that you have some form of relationship with people before you “hit them up” for anything or make them an offer.  However, given that they were interested enough to give you their email at the event, suggests they might want more.  At that time, you weren’t in the position to be able to make an offer; therefore, now that you are away from that venue, you can contact them right away.

Get them into your classroom!

In reality, after the event you are on your own turf; it’s what I call “open season.”  You can sell to your heart’s content on your own turf.  I don’t think it’s necessary to establish a three-month newsletter relationship with them before you can do anything.  Go ahead and contact them and offer a free preview call.  Tell them, “It was great to meet you! Thank you for being at my event; I have a special gift for you.  I’m going to do a free class to give you more information about my topic.”  Then, get them on a preview call and make an offer from there!