I learned this the hard way.
A hooky talk title can mean the difference between getting booked or not and between a having a big audience or a disappointing turnout.
When I was first starting, I worked for another company and taught a course for women about how to understand men that was called: “The Amazing Development of Men.”
Are you surprised that our audiences were small?
The title didn’t grab people because the secret to a truly hooky title was missing, and that is to clearly state the transformation that the audience will experience as a result of attending.
We proved this when we changed the title to “Understand Men 101” and attendance skyrocketed.
We started drawing women by the hundreds because the benefit was so clear and compelling.
The title also drew women because it appealed to the pain and frustration that many women feel because they don’t understand why men do the things they do.
My last tip is don’t sacrifice hooky for cute. Sometimes people create clever titles but nobody knows what they mean.
You want your title to be immediately appealing and recognizable.
If you would like to learn more secrets for creating hooky talk titles, as well as our entire Speak-to-Sell Formula, come join me in Tampa, FL on October 15-17, 2015. In just three days you can be ready to step into the spotlight with a Signature Talk that you love, Irresistible Offers that sell and the confidence that comes from being ready!
Speak-to-Sell Bootcamp <<< Grab your seat >>>