For my recent media tour, I came up with a cool 5-step formula for any entrepreneur who wants to make more money. It’s called The SPEAK Formula, and it goes like this:

S stands for speak. As experts, as entrepreneurs, you’ve got to learn to speak concisely and clearly about the unique value that only you provide. For example, I help entrepreneurs sell without being salesy.

P stands for position yourself as the expert. To be the expert, all you need is to know more in your subject matter than the person you’re talking to. So, just own that.

E stands for expect resistance from the outside and the inside. When you’re moving forward, you’re going to experience resistance, right? That’s actually a good sign, but so many times we interpret it as a reason to stop or slow down. Instead, lean into it, just like you’d do with a strong wind.

A is you’ve got to assume the throne. When I was fired from my dream job on Christmas Eve years ago and didn’t know what I was going to do next, I realized that no one was going to knock on my door and crown me: The Queen of Sales Conversion. I had to figure it out on my own that I deserved that title and then crown myself.

K stands for knowing inside that the first choice you made was probably the right one. Our intuition is strong and accurate. Know that you know exactly what to do and keep speaking your value.