Convenience Versus Conviction

E6-SandraYanceyOur guest today is Sandra Yancey of the eWomen Network, which over half a million women business owners connect to! The organization produces over 1,000 women’s business events each year, including one of the largest 4-day International Women’s Business Conference in North America. Recognized by the International Alliance for Women as one of the world’s 100 Top Difference Makers and by CNN as an American Hero, the eWomenNetwork Foundation she created has awarded cash grants to 101 non-profit organizations and scholarships to 147 emerging female leaders of tomorrow.

Sandra is a kindred soul, and I’m so blessed that our paths crossed so early in the success of my business – the work that she has done in the world is truly inspiring! Sandra is committed to helping women grow their businesses and just as important, help them to live an inspired, healthy life rich in abundance and complete fulfillment. She is a mentor to thousands who have been shown by example that they have unlimited possibilities to make a difference and succeed in spite of everything – the key is finding winning ways to solve real problems, making the right connections, and having the resilience to hold fast and firm to their dreams.

Check out this episode to hear more about how Sandra pushes herself and the people around her to be and do their very best!

Key Topics from this Episode:

  • The Sassiest thing Sandra has learned: Your message matters – you have to sell the way your customers buy. By playing small and just doing what is comfortable and convenient, you aren’t necessarily serving the larger picture and goal. Convenience and conviction do not often live on the same side of the street.
  • What is unique about the transformation that eWomen Network provides for female business owners? Sandra tells us!
  • Availability is there in abundance – you can pick and choose how you play.
  • When you have a message, being front and center at live events is fundamental
  • Participate with people who you have tremendous regard and respect for – get clear on your priorities
  • Understand where you customer is – you have a responsibility to be there! What social media channels are your customers on? Facebook? Twitter? Pinterest? Show up and be there with them!
  • Come with the intention to serve – give first! (A quote to live by from Sandra’s mom: “Give without remembering, take without forgetting.”)
  • Find out all of the ways that Sandra shows up for her clients – First is by showing up for herself! You have to be your best self to best serve others.
  • Sandra explains the best way to figure out your Ideal Clients’ pain points – listen to find out how!

Free Gift from this Episode:

  • Email VIP@eWomenNetwork.com to request Sandra’s “6 Ps for Running a Profitable Business” and mention the code “BoostYourSalesShow”
  • Contact one of our Best Next Move Experts HERE

Grab the transcript for this episode here.