It’s pretty simple. I can’t rest until you’re making your contribution in the world and being paid handsomely for it.
It really breaks my heart when I see hosts of large or small events, stepping over thousands of dollars because they haven’t built in simple ways to monetize those events.
So to help you enjoy a rich return on your investment, here are five of my favorite ways to make a big bundle, while you make a big difference, at your next event:
Before your Event:
1. Sell a product or program and, as a bonus, offer a ticket to your event. This is a great way to increase event attendance. What I love about it is that it gives you double bang for your buck. You add value to the product or program you’re selling by tacking on the bonus event ticket, and you increase your attendance in the room, which will make a big difference when you employ the monetizing strategies for during and after your event.
2. Sell an event ticket directly. While it’s great to provide buyers of your products and programs with bonus tickets to your event, don’t forget that you can also sell event tickets directly. If you have 20 people paying $600 (earning you $12,000), and it costs you $6,000 to put on the event, you’re starting out with a $6,000 profit, before you even put into place other ways to monetize your event.
Just make sure that the promise of your event is clear. If you clearly articulate the outcome or transformation for participants, and then promote your event well, people will make the investment.
Increase event attendance: Sell a product or program and, as a bonus, offer a ticket to your event via @LisaSasevichDuring your Event:
3. Sales from guest speakers. A great way to make money and provide great value to your paticipants at your event is to hand-pick a couple of guest speakers, who know how to provide great content and make an irresistible offer. Hopefully they are a graduate of our world-famous Speak-to-Sell program!
Typically, you’re going to receive 20 to 50% of the gross sales that your guest speakers make in the back of the room after they speak. Now, you do have to be careful to choose speakers who really add value to what you’re teaching but who don’t compete with your offer. Otherwise, that could hurt your own sales.
But if you choose your speakers well, as we show you how to do at Event Profit Secrets, you can add value to your event and make some amazing money, while sitting in the back of the room, sipping iced tea, watching your guest speakers rock the house.
4.Sell your own products and services. You already know that people who attend your event are interested in learning what you have to teach, so give them incentives to invest in your additional products and programs with “Event Specials.” Just make sure that you do this in a way that keeps your event content-rich and doesn’t feel salesy.
5.Make a high-ticket offer to your own mastermind, mentorship or group coaching program. This is the system that has given me a multimillion-dollar lifestyle, the ability to travel at my discretion, and to make a difference around the world.
At my events, when people see me walk my talk for days, as they network with current mastermind members, who are having amazing breakthrough results, they get in touch with the part of themselves that is ready for something bigger. Nothing beats a live event for getting a real taste of what it would be like to be deeply supported over time in a coaching or mentorship program. We love teaching you exactly how to create an experience they don’t want to end.
And that’s where the “after your event” monetization comes in.
If you structure your high-ticket offer and event as I’ll teach you at Event Profit Secrets in February, there’s no reason that you can’t see incredible profits before, during, and long after your event.