Context Over Content

Podcast , ,

E4On today’s show, we’re opening up the archives and pulling out one of our most powerful interviews around How to Sell to Women. On this episode, I chat with Blair Singer, an expert in sales, business and personal growth whose biggest and best long-time client is L’Oreal – so as you can guess, he is well versed in what attracts female buyers!

For almost three decades, Blair Singer has empowered people around the world to go beyond their ordinary selves and reach peak performance rightfully earning him a worldwide reputation as an expert in sales, business and personal growth.

A dynamic, in-demand public speaker, Singer has the unique ability to get people and organizations to shake up the status quo, change behaviors and achieve unprecedented results. Spanning 25 countries on five continents his clients range from Fortune 500 companies like Singapore Airlines, Deutsche Bank, Redken, HSBC, IBM, CitiGroup, UPS Stores, Mrs. Fields Cookies, Dunkin’ Donuts, United Healthcare and Westin Hotels, to small business owners, entrepreneurs, sales teams and just regular folks. He applies the same tried and true principals that work for big corporations to the Business of Everyday Life helping individuals hungry for greater success.

In this interview we dive deep into what inspires women clients to say YES, plus we cover the big No-No’s when selling to women. Blair opens up and gives some juicy advice, and taps into his experience to show how he’s fine-tuned his marketing when selling to women – take a listen, this episode is POWERFUL!

Key Topics from this Episode:

  • The message of finding the best in people – and the stamina to stand behind people and work with them to get to where they want to get – attracts a lot of women
  • Find out what to do first when building a relationship with women clients
  • Be willing to be truly authentic and understand that your vulnerability used in the right context will not be used against you
  • Women buyers need a context where they know it’s safe – Blair talks about why context is even more important than content
  • Blair reveals what trumps money, prestige and fame for women buyers (HINT: It’s a main theme of this show!)
  • Lisa and Blair discuss some of the biggest No-No’s when selling to women, including locker room talk, scripting, and a few more to absolutely avoid!
  • Find out what to focus on in your marketing to attract instead of repel women buyers!

Free Gift from this Episode:

Grab the transcript for this episode here.