How to Automate Your Online Sales Machine

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e25-SuzanneEvansSuzanne Evans is today’s guest and she’s one of those people who has earned the right to stand before anyone as a coach and business leader. She’s gone from a $40K per year secretarial job to being the CEO of her own 5 million dollar business. On this episode Lisa gets Suzanne to unpack some of her most powerful tips about automating her business so that she doesn’t have to be present in the workings of it all the time. You’re going to hear personal stories of how those changes have impacted Suzanne’s life as well as ways that you can take the steps she’s learned to a deep and profitable level in your business.

There are two sides of automation: systems and people.

When most people hear the term “automation” they think of things like Zapier or IFTTT – software that causes different processes to happen when certain triggering events take place. But Suzanne Evans has learned that those are some of the minor ways automation needs to take place. She’s found that yes, there are automation steps that can be done on a systems level, but also no the people leve. That may sound a bit counterintuitive but it’s something that can really happen. On this episode Suzanne Evans is going to teach you want that means and how to start moving in that direction.

Automating lead attraction and lead conversion.

If you are going to automate lead attraction you’ve got to learn how to utilize the sources of paid lead sourcing that are available. Move the leads through a proper funnel that nurtures toward becoming paying clients. You have to have a clear and strong point of view that the leads you attract are already way down the line before they get into your funnel. Beyond those things, there needs to be a team member who is able to monitor the ads and campaigns you are running to keep it optimized and effective. These steps, coupled with the rest Suzanne Evans covers on this episode will get your business ramped up to high dollar levels.

The power of having something really good to offer that’s a low price point.

Too many online marketers or service creators are only content to get sales on their high ticket items. What they’re missing is that there are many people who will be discouraged by the high price point and simply fall out of your funnel as a result. But those people are the very ones who might respond to a lower price point offering that will get them more engaged with your brand and higher price offerings and perhaps convert them to a high level client down the line. On this episode Suzanne Evans gives some great tips about how you can put these kinds of tools into place and increase your list and your revenues.

Why Suzanne Evans connects team members into her automated systems.

Everyone has opted into a sales funnel to receive free resources. Perhaps it was a course, a webinar, or a workshop to increase skills or knowledge. But how many of us have completed those courses once we’ve opted in? What would have been different if just about the point we got stuck a person from the organization reached out to us to find out how we’re doing with the course and where (if anyplace) we are stuck? Suzanne Evans has discovered that one of the key things that has helped those inside her funnel to complete her programs and step into higher levels of service is the personal touch. On this episode she’s going to share how she automates the human interaction that brings in more sales.

Outline of this great episode

  • [0:01] Lisa’s introduction to today’s episode with Suzanne Evans.
  • [1:40] How Lisa came to know Suzanne and what she’s been able to accomplish.
  • [3:12] The non-profit Suzanne has launched.
  • [8:02] The unique transformation Suzanne provides in the world.
  • [9:43] From secretary to $5 million business.
  • [10:55] The two sides to automation: systems and people.
  • [12:49] Lead attraction and lead conversion as the first steps of automation.
  • [26:28] The automation of money in your business.
  • [29:46] How Suzanne decided to keep her work all in-house.

Resources & Links mentioned in this episode