I think newer speakers, and also I’ve seen very experienced speakers, really miss these two opportunities that come anytime you get in front of an audience.

The first of course is to collect leads. If you were asked to speak in front of an audience, chances are the people that are there, whether there’s 20 or 200 or more, are your target audience. We all know how much work it takes to get individually in front of even 20 people that really are, for the most part, our target audience. We want to be able to capture, at least, their first name and their primarily email address so that we can send them our ezine and our follow up and continue to keep them posted as we develop programs and products and we want to continue to provide them value so that we are at the top of their mind when that day comes when they say wow, I’m really looking for a good accountant. Then there’s your ezine the next day saying I have this new client special where you can try me out.

We don’t want them to have to find us when that day comes. We want to be there right in their inbox very close to that day.

The second is to turn one gig into many. Have a place for your attendees to indicate that they have other places where you could speak. It’s as simple as a little form that you create and pass out at your speaking engagements. Where you, at some point when they’ve gotten a really good taste of you and how great your talk is, can say “I really want to get my word out. Who here could connect me to somewhere I could speak?” Watch this video as I walk you through it at one of my live talks.

Have you used either of these while you speak? What was your fabulous outcome? Share with us in the comments below.