Expand Your Reach and Income with Leveraged Selling

Podcast ,

E18-LisaSasevichOn today’s show, I want to take the opportunity to teach you how to give yourself a raise by making your offer to more than 1 person at a time. Leveraging my time and effort far beyond 1-on-1 sales is the elegant move that helped me go from a dollars-for-hours coaching business to being able to both sell and deliver 1-to-many, catapulting my business from $100,000 to nearly $6M per year, and I want to show you how you can make the same quantum leap in your business.

Check out the episode here, and give us a review if you like what you hear!

Key Topics from this Episode:

  • What is leveraged selling? It is making your Irresistible Offer to more than 1 person at a time! (If you’re thinking “How would I do that? I have an in-office practice” or “I’m accustomed to referrals and 1-on-1 calls to offer my service”, you’ve GOT to listen to this episode… I’ll tell you exactly the tool you can use!)
  • Places you can use leveraged selling: presentations, teleseminars, webinars, speaking on live stages, interviews on podcasts, television, and telesummits
  • If you look at the concept of “leveraged” you can break it down into two categories:
    • Leveraged selling – organizing your knowledge and presenting it to a group of people in a compelling way that makes them want to work further with you; should be value-rich, content-rich, and lead seamlessly to your Irresistible Offer
    • Leveraged delivery – teaching or serving more than one person at a time
  • It doesn’t matter whether you’re a plumber, a doctor, a business coach, or an animal communicator… Starting with live speaking to small groups is the best way to perfect your Speak-to-Sell Talk and create a presentation that your ideal clients will be thanking you for (this is what makes your offer irresistible, and how you can give yourself a raise with leveraged selling!)
  • A cool hint if you aren’t allowed to sell directly: You can speak to a group and have your offer be and invitation for a 1-on-1 consultation with you to see if your product or service is a good fit for them!
  • “Don’t change your act, change your audience!” –Eddie Garson (My Dad!)
  • If want to be able to help more than one person at a time (leveraged delivery) you have to identify the system you are using to achieve that transformation! Think you don’t have a system? If you consistently get results for people, you DO have a system – it’s just a matter of identifying it!

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