Today’s Boost Your Sales & Lifestyle guest is such a huge name in the training and development industry that he practically needs no introduction. Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations, and his list of accomplishments is so impressive that even the short version will blow you away!
– He has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology.
– He is the top selling author of more than 45 books translated into dozens of languages, as well as more than 300 video and audio learning programs.
– He speaks to more than 250,000 people each year on the subjects of leadership, selling, self-esteem, goals, strategy, creativity and success psychology.
On today’s episode Brian shares the two greatest obstacles for success the women face and how to easily transform them. He also enlightened us to the #1 Primary question that your women buyers have that you MUST address for them to say YES!
Check out the episode here, and give us a review if you like what you hear!
Key Topics from this Episode:
- The 3 Great Needs Women Have: Attention, Affection & Respect
- Women want all the info and then make a decision. Men want the information with good reasons and then a recommendation.
- Women are greatly influenced by testimonials from other women. (Hint: Use testimonials from women for women!)
- The greatest obstacles to success are Doubt and Fear
- What if your self-doubts aren’t true?
- What if you picked them up along the way and accepted them and now
- Everything that causes your self-esteem to go up causes your fears and doubts to go down.
- The #1 thing you can tell yourself to abolish your fears and doubts: “I love myself unconditionally.” you challenge them?
- Attract women clients:
- Decide which women clients you want to attract
- Look at psychographics. What are their hopes, dreams, fears and doubts
- Women buy how they anticipate they will feel if they buy that (Will it give me beauty, self esteem, self-respect, independence, etc.)
- The Primary Question women have is: “Do you care about me?”
- Best closing technique Brian’s found is the no pressure invitational close: Invite them to take the first step! (Check out the episode to hear his great examples!)
- Greatest sin you can make when dealing with a woman is to treat her like everyone else or take her for granted. The anecdote is to care.
Free Gift from this Episode:
- Seed and Grow Rich
- Contact one of our Best Next Move Experts HERE
Grab the transcript HERE.