Today’s Boost Your Sales & Lifestyle guest is such a huge name in the training and development industry that he practically needs no introduction. Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations, and his list of accomplishments is so impressive that even the short version will blow you away!

– He has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology.

– He is the top selling author of more than 45 books translated into dozens of languages, as well as more than 300 video and audio learning programs.

– He speaks to more than 250,000 people each year on the subjects of leadership, selling, self-esteem, goals, strategy, creativity and success psychology.

On today’s episode Brian shares the two greatest obstacles for success the women face and how to easily transform them. He also enlightened us to the #1 Primary question that your women buyers have that you MUST address for them to say YES!

Check out the episode here, and give us a review if you like what you hear!

Key Topics from this Episode:

• The 3 Great Needs Women Have: Attention, Affection & Respect
• Women want all the info and then make a decision. Men want the information with good reasons and then a recommendation.
• Women are greatly influenced by testimonials from other women. (Hint: Use testimonials from women for women!)
• The greatest obstacles to success are Doubt and Fear
  • What if your self-doubts aren’t true?
  • What if you picked them up along the way and accepted them and now
• Everything that causes your self-esteem to go up causes your fears and doubts to go down.
• The #1 thing you can tell yourself to abolish your fears and doubts: “I love myself unconditionally.” you challenge them?
• Attract women clients:
  • Decide which women clients you want to attract
  • Look at psychographics. What are their hopes, dreams, fears and doubts
  • Women buy how they anticipate they will feel if they buy that (Will it give me beauty, self esteem, self-respect, independence, etc.)
• The Primary Question women have is: “Do you care about me?”
• Best closing technique Brian’s found is the no pressure invitational close: Invite them to take the first step! (Check out the episode to hear his great examples!)
• Greatest sin you can make when dealing with a woman is to treat her like everyone else or take her for granted. The anecdote is to care.

Free Gift from this Episode:

• Seed and Grow Rich
• Contact one of our Best Next Move Experts HERE

Grab the transcript HERE.